New to subscriptions? Our glossary is here to help! Find easy-to-understand definitions for all the important terms and concepts you'll come across as you build your subscription business. From MRR to LTV, our glossary is your friendly companion for learning the language of recurring revenue.
Categories
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-->Unit Economics
Essential metrics to understand customer profitability and business growth.
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-->Finance
Key financial terms for managing revenue and expenses in subscriptions.
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-->General
Miscellaneous terms and concepts relevant to subscription businesses.
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-->Advanced
Advanced metrics for analyzing subscription business performance.
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MRR
Expansion Revenue
ARR
CAC
LTV
MAU
ACV
MRR Retention
Customer Lifespan
MCV
NRR
Churn Rate
Payback Period
Retention Rate
ARPU
LTV:CAC
Average Contract Length