Monthly Active Users (MAU) represents the number of unique users who engage with a product or service within a month. It is a key metric for measuring user engagement and growth, particularly for subscription-based and digital products. MAU helps businesses understand user behaviour and the effectiveness of marketing and product strategies.
How to Calculate MAU
MAU is calculated by counting the number of unique users who have interacted with the product or service within a month.
Formula
\[\text{MAU} = \text{Number of Unique Users in a Month}\]
Examples
1. Basic Example: A SaaS product has 10,000 unique users in a month. The MAU is:
\[MAU = 10,000\]
2. Growth Example: A mobile app has 5,000 unique users in January and 7,000 in February. The MAU for January is 5,000 and for February is 7,000.
Key Considerations
- Definition of Active User: Define what constitutes an "active user" for your business, whether it’s logging in, making a purchase, or completing a specific action.
- Data Accuracy: Ensure accurate tracking of unique users to prevent counting duplicates.