ACV - Annual Contract Value

Annual Contract Value (ACV) represents the average annual revenue per customer contract, excluding one-time fees. ACV is useful for understanding the revenue generated from long-term customer contracts and helps businesses forecast annual revenue more accurately.

How to Calculate ACV

ACV is calculated by dividing the total contract value by the number of years in the contract.
Formula
\[\text{ACV} = \frac{\text{Total Contract Value}}{\text{Number of Years in Contract}}\]
Examples
1. Basic Example: A customer signs a 3-year contract for $30,000. The ACV is:
\begin{align}ACV &= \frac{30,000}{3} \cr&= 10,000 \text{ USD}\end{align}
2. Multi-Year Example: A company signs five contracts, each worth $50,000 over 2 years. The ACV for each contract is:
\begin{align}ACV &= \frac{50,000}{2} \cr&= 25,000 \text{ USD}\end{align}

Key Considerations

  • Exclusion of One-Time Fees: Only include recurring revenue in ACV calculations to maintain accuracy.
  • Contract Length Impact: Longer contracts typically have higher ACV but may require more robust retention strategies.